Back to School Campaign 23'
Role: Creative Director · Campaign Strategy · Studio Direction · Marketing
Collaborators: Styling - Kelsey Ann · Photography - Meek
Channels: Brand, Print, Digital, OOH, Social, Photography
Collaborators: Styling - Kelsey Ann · Photography - Meek
Channels: Brand, Print, Digital, OOH, Social, Photography
The Challenge
Back to School is one of The Warehouse’s most competitive retail moments. The challenge was to showcase the full product range and reinforce value, while keeping the campaign energetic, fun and engaging.
My Role
I led the campaign end to end; from strategy, briefing and planning through to studio direction, talent selection and asset creation, ensuring consistency and impact across every channel.
The Insight
Back to School is both chaotic and exciting. Parents want value and ease; kids want colour, energy and fun. The work needed to balance both.
The Approach
We created a bold, high-energy campaign that celebrated the season while clearly communicating range and affordability through vibrant visuals and simple, direct messaging.
The Impact
The campaign delivered strong cut-through across channels, reinforcing The Warehouse as the go-to destination for Back to School, trusted, affordable and full of energy.
