The Challenge
As part of reinvigorating The Big Red Shed, The Warehouse needed a refreshed photography direction that felt brighter, more energetic and more modern.
My Role
I helped reshape the visual direction for seasonal product photography, pushing for energy, movement and authenticity. This included studio art direction, talent selection and encouraging more dynamic, contemporary compositions.
The Approach
Using clean, all-white studio setups, we moved away from static product shots and introduced fresh angles, diverse talent and a lighter, more expressive aesthetic.
The Impact
The new direction has re-energised the brand’s photography and laid the groundwork for upcoming seasonal campaigns across Father’s Day, summer and Christmas.
