Each year, the Lotto game family (Lotto, Powerball, and Strike) as well as Instant Kiwi run various promotions during major holidays such as Christmas, Father's Day, and Mother's Day.
Like the rest of Lotto NZ's brand and portfolio, these promotions have evolved, but our approach remains the same. We aim to put ourselves in the shoes of a customer in a Lotto store and communicate the key messages in an engaging and easily understandable manner. When working on any project, it's important to consider the purpose and environment it will be in, to ensure that it is the most effective and successful solution possible.
Instant Kiwi holds a significant place within Lotto New Zealand's retail network as it is the only product that has visual changes and can be displayed and purchased. The key goal is to design a point of sale that is attractive and easy to understand, leading to increased sales.
Over time, the Instant Kiwi Point of Sale has developed along with the brand itself. As a Senior Designer and Art Director at Lotto for over six years, I have been a part of this evolution, working hands-on and guiding other designers in my team to achieve consistent results and product growth.
