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Major Trading Events.
Styling - Kelsey Ann · Photography - Meek
Creative direction for one of The Warehouse’s biggest retail trading moments, showcasing the full Back to School range across brand, print, digital, OOH and social.
I led the campaign end-to-end, from strategy and concept development through to studio direction, talent casting and asset production, ensuring a cohesive look and feel across all channels.
The creative balanced two realities of the season: the chaos parents navigate and the excitement kids feel. Bold colour, energetic photography and simple value-led messaging brought the range to life while reinforcing affordability and accessibility.
The campaign delivered strong visibility across channels and helped position The Warehouse as the go-to destination for Back to School.
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Seasonal Photography
Art direction and studio production for a refreshed seasonal photography style.
As part of reinvigorating The Big Red Shed, I evolve the visual direction for product photography, introducing a brighter, more energetic and contemporary look.
Working within clean studio setups, the approach focused on movement, fresh compositions and more diverse talent to move away from static product imagery.
The result is a more modern and expressive photography style that now supports seasonal campaigns across Father’s Day, summer and Christmas.
