I led the refresh and development of Telos Group’s brand, repositioning it to feel sleek, sophisticated and clearly differentiated within a competitive real estate market.
Working closely with the team, I established a cohesive visual identity and tone of voice that reflected Telos’ core values of authenticity, excellence and long-term client relationships. This included developing brand guidelines, social media presence, and a suite of practical tools to support the sales team day to day.
The work spanned style guides, signage, billboards, open home and auction flags, and templated documents - ensuring the brand showed up consistently across all touchpoints, from digital to on-the-ground marketing.
The result was a confident, recognisable brand system designed to support growth, visibility and credibility.
