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Brand Evolution.
Strike has been part of the Lotto family since launching in 1993. As an add on to Lotto and Powerball, it gives players another chance to win by matching the first four Lotto numbers drawn.
As creative lead, I helped evolve the Strike brand by pushing the team to step outside familiar territory and explore a more playful, experimental visual direction.
The process became a collaborative creative exercise. We embraced animation, motion and the circular forms at the heart of the game, using Cinema 4D to experiment with bold, dynamic expressions of the brand.
Together the team explored ideas, tested visual styles and refined what felt right, keeping what worked and evolving what did not. The result was a more energetic and contemporary creative direction that refreshed how Strike shows up across digital and motion content.
