I partnered with iconic New Zealand fashion brand Moochi on a creative communications mini-project to define the strategy and storytelling for their September/October seasonal palette.
The work centred on translating themes of transition and renewal into a cohesive creative direction - shaping how the palette would be expressed across campaign imagery, graphic treatments and messaging. I led concept development for the shoot, art direction, accessory styling, editorial font selection and visual tone to ensure alignment with Moochi’s refined, contemporary aesthetic.
Beyond creative execution, I proposed strategic brand partnerships and ambassadors, alongside an EDM and social strategy designed to build anticipation and momentum. A clear launch plan was developed to align timelines, budgets and channels, ensuring a considered and seamless seasonal rollout.
