During my time at Saatchi & Saatchi, I led the creative development of the Force Fit app, a digital platform designed to make fitness accessible anytime, anywhere.
My role focused on shaping a clear, user-friendly experience across workout levels, programmes and training content. I oversaw the creative for the app’s visual language and instructional content, ensuring it showed a holistic view of fitness levels while remaining intuitive and motivating.
The app brought together guided training programmes, instructional video content, progress tracking and performance benchmarks, allowing users to train, monitor improvement and measure progress against official Defence Force fitness requirements.
The result was a functional, engaging fitness tool that balanced clarity, motivation and usability across mobile.
